What is blister card packaging? A popular retail packaging type with clear plastic blisters and cardboard backing for enhanced shelf appeal and security. A blister card is a type of packaging that consists of a paperboard backing with a transparent plastic cover (the “blister”) that encloses the product. This packaging style provides excellent product visibility while offering protection and ample space for branding and information. Explore the main blister card packaging types, including face seal, full face seal, trapped and slide blister structures, and compare how each works. Blister card packaging is a type of product packaging where a pre-formed plastic cavity (the “blister”) holds an item against a flat cardboard backing (the “card”). A practical guide to blister card packaging — what it is, the formats buyers ask for, and the spec details that decide whether the card hangs cleanly on a peg or falls apart in transit. Blister card packaging is the most widely used blister format in retail. It features a clear plastic cavity heat-sealed onto a printed paperboard card, which provides both structural support and branding space. So, what is a blister card? A blister card is the printed paperboard card component used in blister packaging. It serves as the structural backing behind the plastic blister and provides the space for branding, product information, instructions, barcodes, and retail display features. Structurally, this packaging form consists of a pre-formed rigid blister cavity sealed with a beautifully printed cardboard backing card, creating a composite packaging system. Blister packaging comprises a cardboard blister card, the colour and blister coating layers, the contents (product) and usually a plastic cover. These components must be perfectly coordinated with one another if they are to achieve a high-quality result. Custom blister card packaging is a type of packaging that uses a pre-formed plastic cavity or pocket into which the product is placed and secured. A backing material (which can be made from aluminum foil, plastic, or cardboard) seals the product into the pocket of plastic.