life from biodiversity loss. This piece garnered significant reader engagement worldwide, with readers contributing audio from Canada to Slovakia, and a subsequent Instagram version driving engagement and conversation with over 102, The Guardian’s shift suggests a better path: build trust and relationships, not just traffic metrics. • 🌍 Reader-funded journalism matters – Especially in an era when advertising and. The Guardian has driven up its total number of contactable readers via compulsory app sign-ins and the launch of a Saturday edition email newsletter. See all traffic & engagement stats for theguardian.com in the past 3 months below. Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4. Which countries sent the most traffic to theguardian.com lately? Where is their core audience from? The Guardian knows that the secret sauce to building revenue and trust is tied to the amount of time readers spend on stories, and it's using that data to identify a list of stories other readers have found worth reading past the first few paragraphs. By 2015, The Guardian had reached the top three in the entire English-speaking world globally in terms of the digital readership. Now, it scores the highest, that is number one, for the public's trust in digital-content news, with 84% of readers agreeing that they trust what they see in it. Our reader revenue strategy has continued to mature. We are now one of the top reader-supported news publishers in the world, all while ensuring our journalism remains open to all. Overall digital reader revenues grew 7.6% to £81.9m, with over 50% coming from outside the UK. The Guardian shifts to a frequency-based audience strategy to boost engagement, deepen reader relationships, and grow revenue without relying solely on traffic. We’re responsible for developing and executing our reader revenue commercial and retention strategies, and managing our trading performance and customer experience. Guardian reader, US equipping our journalists with the best tools to research and tell their stories, from secure messaging systems to innovations to increased production capacity.