We provide insurance, retirement and investment products and services. Work with our team of remarkable people united by compassion and a genuine desire to help others. A standard language is a variety of language that is used by governments, in the media, in schools and for international communication. There are different standard varieties of English in the world, such as North American English, Australian English and Indian English. The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York. Products and availability vary by state and are solely the responsibility of the applicable insurance company. Planning for retirement doesn't have to be complicated. Start by enrolling in your employer’s plan today — and see how easy it can be to save for the future. Register now to start managing your account from your desktop or smartphone. Understand the ways to get closer to retirement readiness. The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York, and The Standard Life Insurance Company of New York (White Plains, New York), licensed only in New York. standard, criterion, gauge, yardstick, touchstone mean a means of determining what a thing should be. standard applies to any definite rule, principle, or measure established by authority. A standard language is a variety of language that is used by governments, in the media, in schools and for international communication. There are different standard varieties of English in the world, such as North American English, Australian English and Indian English.