A trade name, also known as a trading name, business name or operating name, is a pseudonym used by companies and other organizations that do not operate under their registered legal name. [1][2] Registering the trade name with a relevant government body is often required. The Trademark Unit is also responsible for the registration of various other filings, such as container brands, which could be a name, mark or device impressed or produced on a container (California Business & Professions Code section 14425), laundry marks (California Business & Professions Code section 14480), and the names of farms, ranches. Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection. Register your business name to protect it You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer. A search you complete before applying for a trademark registration to make sure your trademark is available to register for your particular goods or services, and to make sure that no other trademark conflicts with it. What Is A Trade Name? A trade name is an official name under the company to promote its brand, services, or product and is different from the registered company's name. An owner of the company has numerous choices for a trading name. It is the name under which the business is carried out. Learn which name belongs on your EIN application — your legal name, trade name, or DBA — and why getting it right matters for your business down the road. Read about the difference between trademarks and trade names, which are used to identify a business and can be protected if they are distinctive. How trademarks and trade names differ What is a trademark? What is a trade name? A trademark is any word, name, symbol, design, or combination of these that identifies the source of your goods or services and distinguishes them from the goods or services of another owner. It provides legal protection for your brand. Knowing the difference between a trade name and a business name is important. Here’s what you need to know.